projects | Viabizzuno progettiamo la luce
discover all the Viabizzuno designs and projects in collaboration with the world’s leading architects and designers.
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john pawson per valextra
place:milano, italia
project:john pawson
buyer:valextra
technical sales consultant:alberto tomè
photos:valextra
foreman:marta vitorio, max gleeson, nicholas barba, nina isma
the last four years of the iconic valextra boutique,
in via manzoni in milan,
mark a significant aesthetic path, parallel
to the creative evolution of the company.
every year, in fact, the space is reinvented and reshaped
by a world-class architect.
the conceptual reinterpretation of the architectural space
expresses the artistic heritage
of the luxury leather accessories brand
founded in 1937.
in the work of the british architect john pawson,
to the original purity of the brand correspond
the formalism, the clean yet sophisticated
but minimal elegance
of the project.
pawson is one of the top designers
of contemporary architecture.
the space he has reinterpreted
serves as a backdrop to the exhibition of products
but, if necessary,
turns into an art gallery.
from the street, viewers can see
the depth of monochromatic interiors:
is a seductive invitation
to enter and to walk
through the three rooms,
each pervaded by a subtle,
imperceptible and different luminous intensity.
the space is rigorous, monumental.
colour and light are carefully balanced.
the museum atmosphere is made solemn
by indirect lighting
from sheets of light
discreetly hidden in the ceiling:
a gradual nuance,
as if by divine light,
it matches vertical surfaces.
the architectural volumes are enhanced
by the dance of light and shadow created by the cantilevered structures,
placed on different heights.
the suspended mensole
are finished in plaster and painted,
by matching the pre-existing stoneware slabs of the floors.
accent lighting of products
and in the proximity of the mirrors
is achieved thanks to adjustable light system
n55, installed completely hidden in the ceiling,
with an absolute regard
for the essential and minimalist line
of pawson’s work.
the authentic color of bags and accessories
is returned and enhanced
by high quality sources,
in terms of color fidelity index cri98,
ies tm-30 rf 96 and colour saturation index rg 103,
at a colour temperature of 3000Vb K
for a chromatic consistency
and illumination uniformity ideal
for the high fashion industry.
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