projects | Viabizzuno progettiamo la luce

nestled among the elegant buildings of the central via dell'annunciata in milan, the showroom of officine gullo - italian excellence in the handcrafted production of luxury kitchens - blends harmoniously and discreetly into the urban architecture, while at the same time making itself recognisable with its street-level windows that gradually reveal the brand's most exclusive complements. the complete restyling of the space, commissioned to the milan-based superspatial studio, was conceived to offer an innovative showcase experience inspired by the concept of the ‘urban quarry’: a sequence of pure volumes and architectural movements in which natural stone platforms on different levels become stage sets for the presentation and enhancement of officine gullo's creations. the dialogue between the materials represents the brand's technological research and at the same time the craftsmanship that characterises it. entering the officine gullo space in milan means immersing yourself in a parallel experience and at the same time communicating with the outside environment. with these premises, the lighting design was developed as much to dialogue with natural light as to emphasise the idea of a space created by subtraction of matter. the need to respond to the requirements of a dynamic space, where fittings can change, has been fulfilled with the application of traccia sistema. the perfect integration of the tracks in the suspended ceiling respects the architectural cleanliness sought for the showroom, at the same time the possibility of changing the type and positioning of the light fittings integrated in the tracks ensures ease in the creation of new lighting scenarios. n55 spotlights - characterised by very high performance with minimal energy consumption - provide direct illumination of kitchens, enhancing their finishes and precious details. coppibartali in the single module version for track system illuminates the room in a diffused way, dialoguing with the materials of the accessories on display. above the kitchen islands, n55 sospensione with decorative glass or technical optics create a more intimate atmosphere. at the end of the tour there is a majestic bespoke kitchen, anticipated by a showcase structure built entirely with traccia sistema in which samples of materials and finishes are presented, illuminated punctually by micromen spotlights. conceptually, the two elements are related by the capability of showing the mastery in the creation of customised solutions in which functionality and aesthetic research contribute to the creation of unique elements.