projects | Viabizzuno progettiamo la luce
discover all the Viabizzuno designs and projects in collaboration with the world’s leading architects and designers.
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adeam tokyo
place:ginza six department store, tokyo giappone
project:happenstance collective (javier villar ruiz, tomoki yamasaki)
buyer:adeam
lighting project:Viabizzuno
technical sales consultant:luca chinello
photos:katsumasa tanaka
adeam is a fashion brand that is particularly attentive to the customer experience
within its stores. hence it was important
that the new space
in the ginza six shopping centre in tokyo
was welcoming and understated,
but at the same time attractive and visible.
the architectural design produced
by the studio happenstance collective
separates the shop from the general
aisle by means of a semi-transparent
metal mesh that runs along the entire length, without completely hiding it but
rather becoming its characterising feature.
its unusual layout alternates internal recesses, where comfortable seats and the furniture for
displaying accessories can be positioned,
with external niches in which
the mannequins are displayed.
floor standing panels in pietra serena
accompany the visitor through
the succession of spaces.
the design
of the architecture and the furnishings
creates a continuity between the
elements through the use of the same
materials: bamboo is used on the floors
and the upper walls,
stucco in the niches and the ceiling
and stainless steel for the metal mesh and the supporting frames of the furniture.
the fully concealed appliances,
used throughout the space,
adhere to this essential concept.
the linear c2 led profiles, hidden
within the grooves of the false ceiling,
illuminate the mesh creating a gradual shading effect and giving the appearance of an opaque dividing wall from the inside
and a semi-transparent backlit screen
to the eyes of passers-by. the accent lighting
on the mannequins and near
the mirrors is achieved using m1 micro scomparsa totale lights positioned in the ceiling.
the arcoled lamps, integrated into the niche
that runs through the shop and where the clothes are displayed, emphasise the depth of the backdrop and the texture of the fabrics.
n55 spotlights inside small 094
grooves illuminate the mannequins.
in this design, light is the silent star of the show.
it brings out the true colours of the clothes
and accessories, enhancing the richness
of the garments thanks to the high quality
of the colour rendering (CRI of 98),
and the colour temperature of 3000Vb K.
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